#11 In Denmark, no one wears big, visible brand names. No you're not cooler or better than anyone else in Denmark if you wear your Louis Vuitton monogram bag with your Gucci wallet, while sporting a 'J'adore Dior' sweater with your Seven jeans. In fact, Danes will just roll their eyes at you and think of you as a trashy and pretentious. A Danish guy I used to know told me he would remove the labels from his sneakers or jeans because he didn't want to show off his money. That is not to say that Danes don't care for brand clothing. They do enjoy good, quality clothing and will spend a little bit more on timeless clothes, rather than constantly buying every season's must-haves.
#12 Danes love tattoos. 80% of Danes between age 25 - 35 have tattoos. This is my own made-up statistic, but I think it's pretty accurate. For women, several small tattoos on their feet or neck are popular. For men, the arms and wrists. That is, the tattoos that are visible in clothes. And don't worry when you're soliciting for a job in a high-end boutique that you can't cover them up; in every store I've been to, the tattoos are proudly displayed in clothes that accentuate the tattoos. Even the salesperson in Louis Vuitton had his tattoos visible. The customers shopping at Louis Vuitton too. Well, the one Danish customer at I saw at LV, in a crowded sea of Asian clientele. So, if there is no worry about not getting a job because of your tattoos, then what's there to stop a Dane from getting one?
#13 Every Dane owns an iPhone. Okay well... maybe not old Danish people in retirement homes. But every Dane that owns a smartphone, has the iPhone!! And it doesn't have to be the fancy schmansy iPhone 4S. Any iPhone will do: 3, 3GS, 4 or 4S. Blackberries, Samsung Galaxies and Nokias are as unknown to Danes as brown eyes and color in their wardrobes.
I bought a whole new Fall wardrobe today.
I'm in heaven! My credit card in hell.
Ind i morgen, (till tomorrow in Danish)